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About Sarah Ritchie

Sarah Ritchie is an internationally-awarded author, accredited business mentor, facilitator, and an accomplished fibre artist.


She has dedicated over 30 years to strengthening the international creative communications industry and now focuses on helping people reach their full personal, spiritual and professional potential.


In addition to her impressive business career, Sarah is also a talented fibre artist, specialising in creating framed works in natural fibres such as New Zealand wool and silk. Her artistic creations showcase her passion for texture, colour, and non-toxic creativity.


Sarah is the author of three award-winning industry books – ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’ (bronze medal, Axiom Business Book Awards 2019, USA); ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’ (winner, Business: Marketing & Advertising category, International Book Awards 2020, USA), and ‘Purpose Made: 12 steps to discovering your God-given purpose and living an abundant life’ (Literary Titan Gold Book Award, 2024).


Sarah lives in beautiful New Zealand with her husband, cat, 5 million other Kiwis and 25 million sheep. 


For free and paid options covering my art, my writing and my passion for supporting artists, please visit my Patreon page.


Instagram: @sarahritchiehq

Pinterest: @sarahritchiehq

YouTube: @sarahritchiehq

LinkedIn: sarahritchiehq


Bigeye Agency, Florida, June 2020 (30 min)





AANA, Sydney, September 2019 (48 min)






Sarah Ritchie and John Broome (CEO, AANA, Australia) talk about insights gained from the writing of ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’.

NOTE: This is an audio/slide-based webinar. The recording is of low quality and the visuals start after 5 minutes.


ANCAD: AI in the workplace: Risks and opportunities, July 2023 (45 min)

HRToolkit: AI in the workplace: Risks and opportunities, June 2023 (30 min)

EVO Inspires: November 2023



Design Assembly, 2018
The Big Idea, 2018
StopPress, 2018
Design Assembly, 2018


‘Our Aotearoa: Kumeu Arts Members’ Exhibition, January 2024

2019-09 AANA webinar promotional image with Sarah Ritchie and John Broome
2020-06 In Clear Focus podcast link