Sarah Ritchie is an internationally-awarded author, mentor and facilitator who has spent over 30 years working in and supporting the creative communications industry.

Sarah’s career has meandered through photolithography, graphic design, agency client service, recruitment and HR. She has run a successful design business; taught tertiary design; provided training and facilitation through workshops; and has been a business and personal mentor.

Sarah is also the author of two award-winning industry books – ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’ (bronze medal, Axiom Business Book Awards 2019) and ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’ (winner, Business: Marketing & Advertising category, International Book Awards 2020). Her third book (‘Purpose Made’) will be published in late 2023.

Sarah lives in beautiful New Zealand with her husband, cat, 4.8 million other Kiwis and 30 million sheep.